Tonight at a business networking event I met a graphic designer who told me she had recently designed a trade show booth for a client. Although she firmly advised her client to hire a photographer to make unique images or use rights-managed images, the client insisted on going with some bargain-priced *micro-stock images. I think you know the rest of the story. continue reading…
I may be among the last to lament the retirement of Kodachrome from the diminishing lineup of Eastman Kodak films yet, there may be room for just one more eulogy. On December 30, 2010, the last photo lab in the the world to provide processing of the iconic film, shut down its Kodachrome operation. Kodak ceased shipping the film itself earlier in the year, then halted production of the proprietary chemistry for souping the film. The surviving method of processing transparency film, called E-6, is a simpler process, and the required chemistry is available from a number of suppliers. Films with names like Ektachrome and Fujichrome survive; although their futures are uncertain. Unlike Kodachrome, these films don’t elicit the same feelings of nostalgia and long-lasting praise.
The Sudbury River in Eastern, MA, as it winds through the town of Wayland.
© Paul Mozell 2011
Now more than ever, images and photography play a decisive role in defining your company’s image. When SEO (search engine optimization) tools and specialists record and analyze the duration, source, and movement of each site visit, can you really afford NOT to use professionally produced photographs in your marketing? Is the good enough photo made by someone on your in-house team, what you really want on the front page of marketing piece?
Images define your identity
Here are a few examples, ripped from the headlines. (names are changed to protect the innocent)
Product Photography: Jane works in the marketing communications department of a company that supplies pumps used in pharmaceuticals manufacture. The VP of marketing has just assigned her to a team rolling out a new product line. She is tasked with developing sell sheets, web content, and a schedule of press releases. The VP wants the new materials to feature strong graphics and make liberal use of photographs. The company’s new line of electro-stimulo-converter-phase-shifters must be shown installed and working at customer sites. continue reading…
© Paul Mozell
In three consecutive days I shot architecture in Boston’s South End, a client’s family reunion, and took a hike with my daughter to one of our favorite nature venues. The contrast in photo assignments was invigorating and I felt very much “in the zone” with all my creative energies flowing
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Copyright Paul Mozell 2009
Pink Granite and Water
As a young child I loved playing beside the brooks and rivers where our family camped and hiked in the forests of New York and Jersey. When I discovered Eliot Porter and Ansel Adams as a teenager, those streams became one of my favorite subjects, and they remain so to this day. continue reading…
© Paul Mozell
Let’s say that you work in the marketing communications department of a technology, financial services, or bio-tech company. The VP of marketing has just assigned you to a team developing a new corporate identity. This includes new marketing brochures, sell sheets, web content, and a schedule of press releases. The VP says she wants the new materials to have strong graphics and make liberal use of photographs.
