© Paul Mozell
Let’s say that you work in the marketing communications department of a technology, financial services, or bio-tech company. The VP of marketing has just assigned you to a team developing a new corporate identity. This includes new marketing brochures, sell sheets, web content, and a schedule of press releases. The VP says she wants the new materials to have strong graphics and make liberal use of photographs.
I’ve been photographing the sunset over Lake Quannapowitt in Wakefield, Massachusetts for many years. On this evening I decided to move away from the glowing-clouds-over-the-horizon shot, looking for something else. As soon as I saw the silhouette of the delicate leaves and branches of this (cherry?) tree against the reflection of the orange sky, I thought I’d found a scene that suggested a Japanese water-color painting.