When to hire a pro photographer

© Paul Mozell

Let’s say that you work in the marketing communications department of a technology, financial services, or bio-tech company. The VP of marketing has just assigned you to a team developing a new corporate identity. This includes new marketing brochures, sell sheets, web content, and a schedule of press releases. The VP says  she wants the new materials to have strong graphics and make liberal use of photographs.

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Late Summer Silhouette

I’ve been photographing the sunset over Lake Quannapowitt in Wakefield, Massachusetts for many years. On this evening I decided to move away from the glowing-clouds-over-the-horizon shot, looking for something else. As soon as I saw the silhouette of the delicate leaves and branches of this (cherry?) tree against the reflection of the orange sky, I thought I’d found a scene that suggested a Japanese water-color painting.