…the client insisted on going with some bargain-priced micro-stock images.
I may be among the last to lament the retirement of Kodachrome from the diminishing lineup of Eastman Kodak films yet, there may be room for just one more eulogy. On December 30, 2010, the last photo lab in the the world to provide processing of the iconic film, shut down its Kodachrome operation.
Now more than ever, images and photography play a decisive role in defining your company’s image. When SEO (search engine optimization) tools and specialists record and analyze the duration, source, and movement of each site visit, can you really afford NOT to use professionally produced photographs in your marketing? Is the good enough photo made by someone on your in-house team, what you really want on the front page of marketing piece?
In three consecutive days I shot architecture in Boston’s South End, a client’s family reunion, and took a hike with my daughter to one of our favorite nature venues. The contrast in photo assignments was invigorating and I felt very much “in the zone” with all my creative energies flowing
Photographing mountain streams in the White Mountain National Forest
© Paul Mozell Let’s say that you work in the marketing communications department of a technology, financial services, or bio-tech company. The VP of marketing has just assigned you to a team developing a new corporate identity. This includes new marketing brochures, sell sheets, web content, and a schedule of press releases. The VP says she wants the new materials to have strong graphics and make liberal use of photographs.