Why You Need A Pro Photographer:

DIY In-House Photos Compromise Your Image — Costing You Time and Money

© Paul Mozell 2022

Now more than ever, images and photography play a decisive role in defining your company’s image. When SEO (search engine optimization) tools and specialists record and analyze the duration, source, and movement of each site visit, can you really afford NOT to use professionally produced photographs in your marketing? Is the good enough photo made by someone on your in-house team, what you really want on the front page of marketing piece?

Images define your identity

Here are a few examples, ripped from the headlines. (names are changed to protect the innocent)

Product Photography: Jane works in the marketing communications department of a company that supplies pumps used in pharmaceuticals manufacture. The VP of marketing has just assigned her to a team rolling out a new product line. She is tasked with developing sell sheets, web content, and a schedule of press releases. The VP wants the new materials to feature strong graphics and make liberal use of photographs. The company’s new line of electro-stimulo-converter-phase-shifters must be shown installed and working at customer sites.

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Holiday Lights Seen differently

Last night it was my intention to photograph a meteor shower—as announced by the TV weather people, but the moonlight was overpowering and I think I went out too early. On the way home while passing many homes decorated by large and small Christmas light displays I was taken by the idea of shooting the lights from my moving car. Here are some of the results.

Which one is your favorite?

Christmas lights photographed from a moving car. Wakefield, MA

 

Christmas lights photographed from a moving car. Wakefield, MA

 

 

Fishing Boat On the Ways

I’ve done a lot of photography on Cape Ann. One of my favorite locations to shoot is the Gloucester Marine Railways, which refers to the huge sled-like machine that can pull a multi ton boat of the water. It is on the ways.

Which version do you like? Drop me a note at the bottom.

Fishing Boat “Linda” is drydocked at the Gloucester Marine Railways

Fishing Boat “Linda” is drydocked at the Gloucester Marine Railways

Fishing Boat “Linda” is drydocked at the Gloucester Marine Railways

Above The Great Marsh

Today’s self assignment:

The Great Marsh is a long, continuous saltmarsh in eastern New England extending from Cape Ann in northeastern Massachusetts to the southeastern coast of New Hampshire. It includes roughly 20,000-30,000 acres of saltwater marsh, mudflats, islands, sandy beaches, dunes, rivers, and other water bodies.

The great marsh